GE picks Silicon Valley exec as chief digital officer

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General Electric (GE) appointed Ganesh Bell as the chief digital officer and general manager of commercial software and analytics for the power and water business. In this newly created leadership role, Bell will be responsible for the development of GE Power & Water’s digital channels to market and shape the long-term software strategy across the portfolio.

Bell will lead and drive the vision, roadmap and development of GE Power & Water’s software and analytics product portfolio.

This new business-wide digital commercial initiative will deliver new offerings that enhance customer experiences with GE’s products and services while at the same time creating new value streams.

Bell brings a rare perspective to this new role, having held leadership positions in strategy, products, engineering and marketing across a mix of large industry leaders, startups and fast growth companies to IPO. Recently, he served as executive vice president, GM and chief products officer at ServiceSource.

Prior to ServiceSource, Bell held key positions at SAP including vice president of product strategy and management for the business intelligence & technology platform group, and vice president of portfolio strategy in the office of the CEO. Bell also held leadership positions across PeopleSoft, J.D. Edwards and YOUcentric.

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