Poll: Americans financially motivated to participate in demand response

Sponsored by

Electric energy providers are working hard to encourage participation in demand response programs designed to boost bottom lines and ease the burden on the nation's electric grid.

Only 14 percent of Americans are currently taking advantage of the programs, yet 87 percent would participate for the right incentives, including prepaid cash-back rewards, according to new research.

The parago energy survey examined Americans' awareness of and participation in demand response programs. (In these types of programs, consumers voluntarily curb their energy use or agree to distributed generation during peak usage times to relieve stress on the electric grid.) The research also examined which incentives would effectively motivate consumers to participate in demand response.

More than 2,800 consumers representative of standard US demographics responded to the survey.

"As grid modernization efforts progress, additional benefits of demand response have become clear to electric energy providers," said Jay Grinde, parago's Director of Business Development, Energy. "Our findings show that, in order to increase participation, providers would be wise to begin educating their communities differently about demand response, and roll out incentive-based strategies that reward consumers in new ways for participation in these programs."

Key findings from the demand response research include:

·      Lack of awareness is still problematic: 50 percent of respondents weren't sure if their utilities offered demand response programs. An additional 25 percent said their utilities did not offer these programs — another key indicator of low awareness.

·      Savings spark participation: 84 percent were financially motivated to participate in demand response programs. Only 6 percent were motivated by environmental concerns.

·      Customer connection falling short: 2 out of 3 customers who currently participate in demand response programs are not satisfied with — or are not sure about — the rewards available, and the communications they receive regarding the programs.

·      Incentives drive sign-ups: 87 percent would sign up for a monetary reward, like a prepaid card or free energy-saving equipment.

The parago energy study was conducted via online survey during the first quarter of 2014.

Sponsored by
Most Popular Articles


March 2015
Volume 19, Issue 3

Utility Products Topics

Transmission & Distribution
                       Vehicles & Accessories
Tools & Supplies   Safety
Line Construction & Maintenance   Test & Measurement

How to deploy mobile forms + devices to speed up field service processes & reporting

Overcoming the pain points associated with any process is much simpler and more cost effective than you think. This webinar will detail the benefits of switching to mobile forms for field data collection and reporting.
We'll examine real use cases and ROI of integrating mobile forms within a given field service process, including for work orders, inspections, checklists and proposals.
A quick AT&T Mobile Forms demo will reveal the feature rich, user-friendly nature of the solution. You'll see why it’s a must-deploy to speed up data collection, eliminate invoicing/data entry lags and auto-generate/deliver insightful reports.



Industry Company Pages

Keep up-to-date with the latest news and articles from some of the prominent utility product companies and resources.


Everlast Substation signs

Everlast safety signs and Everlast Substation signs meet all ANSI and OSHA requirements and continue to be readable for the life of the substation. When most signs fail ours shine.

Everlast pole tags

Everlast pole tags for distribution poles have been used all over the world in this great earth's worst environment's proving it is the longest lasting product to use on pole's!

Swage Bus Accessories

Swage Bus Accessories use a compression technology process called "swaging" that enables installation of aluminum bus accessories without the need of a welder.