RWE is expanding its supply activities in Eastern Europe. It is opening an office in Bucharest, from which it will direct supply activities on the Romanian electricity market in the future. The focus is on B2B transactions with industrial and commercial customers.
RWE has been active in Romania since 2011, working out of Hungary until now, and concentrating mainly in Romania’s north-west. It now has over 80 customers in this segment.
The new base in Bucharest will enable it to extend these activities across the entire Romanian market. The company will be known as “RWE Energie Srl” and will form part of RWE East.
“Eastern Europe is a growth region, and the Romanian market offers plenty of opportunities,” says Peter Terium, CEO of RWE AG. “Its economy is growing, and demand for energy is growing with it.” Opening this office represents another stage in RWE’s supply strategy, which relies on self-generated organic growth: “We have come to know the local market very well. In Romania we are building on the experience that we have been gathering in the neighboring countries for some time now. That keeps our risk at a manageable level, and all with a sensible amount of investment, which is what I call efficient,” continues Terium.
“With its liberalized electricity market, Romania offers a good environment for competition,” explains Marie-Theres Thiell, CEO of RWE East. “The country is also open to foreign investors.”