Milton Community Energy Challenge to drive conservation through community engagement

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Milton Hydro, in partnership with Simple Energy, will deliver a social benchmarking program to customers in Milton, Ontario. Funded by the Ontario Power Authority's Conservation Fund, the Milton Community Energy Challenge will demonstrate how community engagement can deliver energy conservation. Participants will earn rewards for reducing their household energy use and help schools earn prizes by joining school challenge teams.

"We want to offer the community an energy conservation program that goes beyond the status quo," said Frank Lasowski, president and CEO of Milton Hydro. "Simple Energy shares in our vision and will partner with us to deliver the Milton Community Energy Challenge. We selected Simple Energy as a partner because of their ability to provide a digital solution that uses relevant messaging and engaging content that will help our customers make sense of their energy usage, save more and enjoy doing so."

Participants enrolled in the Milton Community Energy Challenge will receive weekly Energy Insight reports delivered to their email. These reports help participants better understand their household energy use with personalized insights and comparisons to similar households. The program offers deeper engagement online using Simple Energy software. Online, participants can track their household energy use and reward points, view school challenge team rankings, complete energy saving tips and redeem points. Reward points can be redeemed for gift cards, similar to credit card company rewards programs.

Elementary schools in Milton will be awarded prizes for motivating parents, students and teachers to conserve energy at home. When participants register in the program, they will be able to join the school challenge team of their choice.

"The Ontario Power Authority is pleased to support this unique benchmarking program, and we encourage all Milton residents to participate in the Community Energy Challenge," said Colin Andersen, CEO of the Ontario Power Authority. "The Conservation Fund is designed to help implement innovative ideas just like this one to help us move conservation forward across Ontario. We congratulate Milton Hydro for taking a leadership role and participating in new conservation initiatives, and we look forward to the results of this pilot program."

The program will support Milton Hydro in achieving conservation and demand management (CDM) targets.

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