SAS provides Spanish utility Endesa with customer information system

Endesa has increased customer retention rates by using SAS to prioritize marketing campaigns and direct resources to customers with the greatest purchasing power and highest lifecycle value

Cary, N.C., June 1, 2011 — Using SAS Customer Intelligence analytics, Endesa, the largest electricity company in Spain, is executing smart marketing campaigns that have helped reduce costs associated with customer acquisition by 50 percent.

Simultaneously Endesa has increased customer retention rates by 100 percent by using SAS to prioritize marketing campaigns and direct resources to customers with the greatest purchasing power and highest lifecycle value.

Endesa, which has more than 24 million clients across 10 countries, has placed its trust in SAS for more than 20 years.

Endesa's in-depth customer knowledge obtained through SAS' Customer Intelligence solutions has led to the development of new high added-value products and services, which have contributed to the company's success.

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