AEP unveils new logo, brand identity

The Shipyard, based in Columbus, Ohio, worked with AEP on the brand review and to develop the new logo and tagline

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American Electric Power unveiled a new corporate logo and tagline as part of what it calls its focus on providing innovative energy solutions for customers and communities.

"AEP is investing in smarter energy infrastructure and new technologies to provide better service and cleaner energy for our customers. We’re committed to developing innovative energy solutions that power communities and improve lives. The energy industry is changing, and our customers’ expectations also are evolving, so we must adapt to meet those new expectations. As we become an energy company for the future, it’s time to adopt a new logo and a new tagline – Boundless Energy – to reflect that transformation and our aspirations," said Nicholas K. Akins, AEP chairman, president and chief executive officer.

In addition to the AEP corporate logo, AEP’s subsidiary logos have been updated with the new look. AEP’s seven electric utility subsidiaries serve more than 5.4 million customers in 11 states. Additionally, the company operates separate subsidiary companies that provide competitive electric and gas service in seven states, and custom energy solutions and renewable energy resources nationwide.

The new logo represents AEP’s first logo change since 1987 and is the result of research conducted by engaging customers, employees and other stakeholders as part of an extensive brand review. AEP and its subsidiaries will change logos on their main buildings in the coming months. Full adoption of the new logo will be phased in over the next two years.

The Shipyard, based in Columbus, Ohio, worked with AEP on the brand review and to develop the new logo and tagline.

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