MBB PALFINGER reorganizes sales team

Company provides required capacities to achieve strategic objectives.

Cerritos, Calif., February 18, 2011—MBB PALFINGER is continuing its growth strategy in North America and has reorganized their sales team to provide the required capacities to achieve and realize their strategic objectives.

MBB PALFINGER, the makers of PALFINGER Liftgates, has announced the promotion of Coleman Lidie and John Burger to Eastern and Western Sales Directors. Both Coleman and John’s area of responsibility will include managing the North American Sales Team as well as focusing on key liftgate account sales in the USA and Canada.

“Coleman and John have been a key part of our success, and we were thrilled to promote them to these important positions” said Hakan Peterson, president of MBB PALFINGER. Mark Johnston has been appointed general manager of the Cerritos location. In his new role, Mark will be responsible for operational support, including overseeing MBB PALFINGER’s inside sales, purchasing, parts and production departments.

Leading the engineering and manufacturing efforts in Cerritos, Calif. and Council Bluffs, Iowa, Mike Jones was named product manager for PALFINGER Liftgates. As the “voice of the customer” Mike will be responsible for leading the company’s new product development efforts and managing the overall commercial success of current product offerings.

MBB PALFINGER has welcomed Mark Sobol and Eric Nelson to its sales team as regional sales managers. Both Mark and Eric are responsible for customer support and market development for the Southwest and Midwestern regions.

“MBB PALFINGER is pleased to add Mark and Eric to our growing North American sales force and believe they will both provide their respective markets with the support and service needed to continue to grow in this expanding market” said Peterson. The restructuring of the sales department will provide MBB PALFINGER with more focus on support in liftgate sales, as well as to provide additional support to key accounts.

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