Utility Partners of America launches new brand identity and website.
AMR/AMI installation, in-home and support services detailed.
Greenville, S.C., July 6, 2010—To reinforce its position as a leading water, gas and electric utility solutions provider, Utility Partners of America (UPA) announced that it has launched a new brand identity, in conjunction with the release of a revised website at www.utilitypartners.com.
The re-branding initiative realigns UPA’s market positioning to more closely reflect its business strategy of providing smart meter installation services, in-home device installation and home warranty services programs to utilities, municipalities and device manufacturers at the forefront of smart grid deployment.
“Just as UPA’s strategy has evolved to meet the growing demand for turnkey utility solutions, so too does our brand need to reflect the vitality and energy of the markets we serve,” said Mike Cale, chief executive officer of Utility Partners of America. “We’re excited to launch our new identity, even as we continue to provide the same high levels of service our clients have come to expect.”
The new identity extends and differentiates UPA’s value proposition to reflect the importance of integrated utility solutions, including the management of large-scale field deployments for smart meter, demand response and network communications installation, home warranty services programs, technical support, customer call center services, marketing services and other energy conservation programs.