Bacou-Dalloz Becomes Sperian Protection
Bacou-Dalloz, world market leader in personal protective equipment (PPE), becomes Sperian Protection and is adopting a new unifying identity. As a symbol of the Group's strategy of international expansion and new momentum, Sperian will be the umbrella brand name bringing together the entire brand portfolio around shared values. Sperian also reflects the Group's desire to adopt effective advertising and marketing tools in order to consolidate its position as the world's market leader in PPE.
"In order to inaugurate a new stage in our history, reflec our new sope and assert ourambitions as a Group, Bacou-Dalloz is changing its name to Sperian Protection. Chosen to carry our values to the highest level and illustrate the unity of all those who work for theGroup, Sperian is intended to symbolize the opimum quality of our produt, advice andservices". This is how Henri-Dominique Petit, Chairman and Chief Executive Officer of Bacou-Dalloz, presented the Group's new identity to its employees today.
Scott Powerline & Utility Equipment is bringing in the big guns to the ICUEE Show in Louisville with a host of top-of-the-line equipment from major manufacturers.