Seattle City Light, Tendril team up on targeted energy services
Tendril and Seattle City Light will partner to deliver personalized engagement solutions to 50,000 electric heat users
Tendril and Seattle City Light will partner to deliver personalized engagement solutions to 50,000 electric heat users. In particular, Seattle City Light will use the Tendril ESM Platform to analyze and identify eligible customers and provide them personalized insights and recommendations designed to drive engagement and reduce energy consumption.
Recognizing that users of electric-based heat are ideal candidates for improved efficiencies, Seattle City Light turned to Tendril’s ESM platform to provide these customers with compelling content about their energy consumption. Individuals will receive personalized tips and best practices on how to better manage consumption and have the ability to ask energy-related questions of an expert and to access leaderboards that “gamify” their experience.
In addition, Seattle City Light customers can specify the channel from which they prefer to receive this information, including email and paper home energy reports and an online portal.
Many energy providers don’t use all the data at their disposal when segmenting their customer base. This leads to low program participation rates and invariably causes program goals to fall short.
Seattle City Light will begin deploying home energy reports to customers in the summer of 2014, with an online portal scheduled to be available by late 2014.