Ballard Power Systems appoints new chief commercial officer

Ballard Power Systems said effective May 1, 2017, Rob Campbell will serve the company as its new vice president and chief commercial officer

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Ballard Power Systems said effective May 1, 2017, Rob Campbell will serve the company as its new vice president and chief commercial officer, following his career in the global clean tech and power generation industries, including the hydrogen fuel cell industry.

Karim Kassam, vice president – commercial will be leaving Ballard at the end of May, after supporting the transition.

"Having previously worked with Rob in both the fuel cell and solar industries, I am very familiar with his experience as a high-performing business executive and with his extensive qualifications for the CCO role at Ballard," said Randy MacEwen, president and CEO. "Rob has considerable experience in global business development, sales, marketing, product line management and service, including experience in China, Japan, Europe and the United States. He has deep knowledge of high-growth markets and engineering-based capital equipment solution sales to sophisticated customers. Rob will be a complementary addition to our executive team as we enter the next phase of market growth and corporate scaling."

In his role as chief commercial officer, Campbell will report to the CEO and be responsible for global business development, sales, marketing, product line management and after-sales service activities in the company's power products markets of heavy duty motive, material handling and backup power.

Campbell said, "I am thrilled to rejoin the fuel cell industry at this exciting time. I am particularly proud to join the Ballard team. Ballard has strong strategic positioning, leading technology and products, tremendous brand equity, business model diversification, and improving financial performance. I look forward to accelerating Ballard's business as we continue our progress toward commercial scaling and profitability."

Campbell was most recently president and CEO of SoloPower Systems, Inc., a Portland, Oregon manufacturer of photovoltaic technology. Prior to SoloPower his career included: SVP of Business Development at Energy Conversion Devices and Solar Integrated Technologies in the U.S.; EVP of Sales and Marketing at Hydrogenics in Ontario, Canada; senior leadership roles at several construction and power generation companies in Ontario, Canada.

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