Snap-on introduces website for easy tool purchases

New website offers comprehensive information about tools and equipment from Williams, Bahco and CDI Torque Products—all of which are now part of Snap-on Industrial Brands.

tools and equipment
tools and equipment

Kenosha, Wis.—Snap-on Industrial Brands has launched its new website, making it extremely easy for users to research and purchase tools and equipment for a variety of industrial applications.

The new website: www.snapon.com/industrialbrands, offers comprehensive information about tools and equipment from Williams, Bahco and CDI Torque Products - all of which are now part of Snap-on Industrial Brands.

Several features make the website easy to navigate. The five main tabs (Products, Where to Buy, Service & Support, News, About Us), are loaded with information that enables users to find exactly what they need in just a few clicks. The website has large, color photos of all products, along with description, product code and catalog information to make visits quick and efficient.

Additionally, users can input zip code or state to find their nearest distributor, and can further filter results by distributor type. Helpful manuals, warranty information, instruction videos and other promotional information can also be viewed and downloaded in a matter of seconds.

Earlier this year, Snap-on Industrial reorganized its J.H. Williams Tool Group industrial business unit and renamed it Snap-on Industrial Brands. The goal is to accelerate the pace of innovation and new product introductions, and strengthen the direct link between distribution channels and Snap-on Incorporated.

The goals for the website were to professionally present the new Snap-on Industrial Brands division identity while maintaining the individual identity of the product brands distributed from the 2011 catalog. The result is an easy to use interface for customers to access product information and detailed specs on more than 7,000 industrial tools, with a summary grid view by category that greatly enhances functionality.


For more information about Snap-on or other tools and equipment, click here to go to Utility Products' Buyers Guide.

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