Company increases tool offering by over 47 percent

Snap-On increases offering by 47 percent, now featuring over 6,400 tools for more choices.

Kenosha, Wis., May 4, 2011—Although the name is changing, the quality, durability, and performance remain the same. Williams, Bahco and CDI Torque Products are now part of Snap-on Industrial Brands.

“By renaming our business unit Snap-on Industrial Brands, we are strengthening the direct link between our distribution brands and Snap-on Incorporated, our parent company”, said Michael Carr, director of sales. “Our intention is to accelerate the pace of innovation and new product introductions, creating greater value for our distributor partners and their customers.”

In conjunction with the renaming, Snap-on Industrial Brands will be introducing its latest catalog, dubbed Catalog 1. “We feel that this new name and catalog represent a significant strategic departure from our current efforts, hence the designation as Catalog 1,” said Carr. “As we expand our product offering, it will provide a platform to extend deeper into the industrial, maintenance and construction markets already served. It will ultimately enhance our position as the most valued productivity solution in the industrial hand and power tool market.”

The new Williams, Bahco and CDI product additions to Catalog 1 represent a 47 percent increase in SKUs in comparison to the previous J.H. Williams Tool Group Catalog 317. This will give customers a much greater selection of tools and equipment to choose from.

In addition to the Williams, Bahco and CDI Torque Products, Snap-on Industrial Brands will ultimately offer its distributor partners Sioux Air Tools. Sioux Tools are proven to meet the demanding specifications required by today’s industrial manufacturing, assembly, and finishing customers and share a common goal—making work easier, safer and more efficient.

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