Duke Energy unveils new logo

Duke Energy said the logo will give the company a new identity, symbolizing the unification of Duke with Progress Energy

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To mark the completion of the combined Duke Energy, which merged with Progress Energy in July 2012, the electric power holding company unveiled a new logo.

Customers of Duke Energy will see a new logo beginning March 25 — with a complete change-out happening over the next few months.

Developed internally, Duke Energy said the logo will give the company a new identity, symbolizing the unification of Duke with Progress to create one of the largest utilities in the U.S.

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On March 25, Duke Energy will begin rolling out the logo on company signs, vehicles and other locations in Indiana, Ohio and Kentucky, as well as those areas of North Carolina and South Carolina served by legacy Duke Energy prior to the merger.

Beginning April 29, the company will begin rolling out the logo in Florida, as well as those areas of North Carolina and South Carolina served by legacy Progress Energy before the merger.

Also in April, two former Progress Energy utilities will change names. Progress Energy Florida will adopt the Duke Energy name. Progress Energy Carolinas will become Duke Energy Progress.

To minimize customer confusion, Duke Energy Progress will use a modified version of the new logo that includes the word "Progress" — to differentiate it from Duke Energy Carolinas, which serves customers in different areas of North Carolina and South Carolina.

With almost 28,000 employees, Duke Energy's regulated utilities operate in six states and serve 7.2 million customers.

Headquartered in Charlotte, N.C., Duke Energy is a Fortune 250 company traded on the New York Stock Exchange under the symbol DUK.

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