Utility infrastructure investments to power Brazil transformer market

Despite the global downturn and a low GDP growth, a positive investment wave has sustained this high-potential market, presenting it with short-term growth opportunities

Nov 26th, 2012

The declaration of Brazil as the venue for the 2014 FIFA World Cup and the 2016 Olympic Games has given a boost to the country's high-voltage power transformers market.

Despite the global downturn and a low gross domestic product (GDP) growth, a positive investment wave has sustained this high-potential market, presenting it with short-term growth opportunities.

New analysis from Frost & Sullivan, Analysis of the Brazilian High-voltage Power Transformers Market, finds that the market earned revenues of over $1.06 billion in 2011 and estimates this to reach $1.17 billion in 2016.

Sustainable demand for organic energy and the consequent expansion of generation capacity for wind and hydropower have made the high-voltage power transformers market more investment-friendly.

"Major transmission and distribution grid reinforcements will further improve the market's prospects over the next five years, although at a slow pace," said Frost & Sullivan Business Unit Leader Juliana Passadore. "The requirement from industrial and power distribution segments will rise marginally, in line with the country's GDP."

Even though the demand for high-voltage power equipment is expected to increase, international firms will not find it easy to penetrate the market. The need for high economies of scale, different technical specifications for products, fluctuating currencies, and varied equipment stipulations in the auctioning process are likely to hamper their prospects.

As they operate in an intensely competitive and concentrated market, manufacturers need to create a specific demand plan, increase production efficiency, and broaden their product portfolio. Consolidating partnerships with engineering, procurement, and construction (EPC) enterprises while sustaining local production will also help in winning strategic accounts.

In addition, companies must focus on post-sales services to clients. Offering economical solutions that comply with the highest technical standards is a sure-fire way to gain competitive advantage.

"To rapidly secure market share, suppliers must aggressively promote the efficiency and lower costs associated with the production and logistics of high-voltage power transformers," noted Passadore. "Finding the right combination of technical standards, procurement planning, and pricing will provide value to clients and lead to strong revenue growth."

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