A.R.E. OFFERS 'BUILD BEFORE YOU BUY' WEB FEATURE

Truck cap and tonneau manufacturer A.R.E. has launched a new interactive tool on its Web site that allows consumers to custom build and view a truck cap or tonneau prior to purchase.

Truck cap and tonneau manufacturer A.R.E. has launched a new interactive tool on its Web site that allows consumers to custom build and view a truck cap or tonneau prior to purchase.

By visiting www.4are.com and selecting the "Build/Quote Your Own Truck Cap" link, visitors can virtually display four varieties of fiberglass tonneaus and eight fiberglass truck cap designs on a full-size pickup truck.

"A truck cap or tonneau isn't an impulse buy. It's a well thought out investment," said Bryan Baker, director of marketing, A.R.E. "The interactive feature is a fun tool that will aid consumers in their decision making process."

Consumers begin by picking one of five popular original equipment colors that best matches their pickup. Next, they are asked to select the A.R.E. tonneau or cap of their choice before choosing from different liners, lighting arrangements, windows, racks and other options, depending on the selected covering.

Once the cap or tonneau is virtually built to specifications, the consumer can request a price quote.

By visiting the A.R.E. Web site at www.4are.com, truck owners can also find an area dealer location where trained personnel can assist in the selection of the ideal cap or cover for their vehicle model.

A.R.E. has been a leading manufacturer of fiberglass truck caps and hard tonneau covers for the past 38 years, with more than 500 employees at its ISO-9001:2000-certified manufacturing facilities and a network of more than 600 independent authorized dealers.

For more information, contact A.R.E. at 400 Nave Rd. S. E., P.O. Box 1100, Massillon, OH 44648, call 800-649-4ARE or visit www.4are.com.

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