Continental launches Better Brakes With Bucks Back promotion

Continental Commercial Vehicles & Aftermarket’s seven-month program offers rebates to US consumers and incentives for service pros.

Allentown, Pa., May 10, 2010—Continental Commercial Vehicles & Aftermarket, a leading aftermarket supplier of OE-engineered aftermarket products, has launched a new sales promotion for its OE-engineered ATE PremiumOne brake products. The ATE Better Brakes With Bucks Back promotion offers cash rebates for consumers and cash incentives for professional service technicians who participate. The program runs from May 1, 2010 through November 30, 2010 in the U.S. market.

Program features several consumer rebates:
The ATE Better Brakes With Bucks Back promotion lets consumers get up to $50 cash back, after mail-in rebate, when they have ATE PremiumOne brake rotors and pads installed on all four wheels. This promotion will also offer other rebates for ATE brake pad and rotor installations. The rebate will be awarded in the form of a VISA gift card. Additional details are available at

Service pros can earn cash incentives:
Participating shops will also be rewarded in ATE Better Brakes With Bucks Back promotion whenever they sell and install ATE PremiumOne brake rotors and pads during the promotional period. Every ATE PremiumOne rotor and every pad set is worth one Bucks Back Point. When technicians earn eight Bucks Back Points, they get a $15 VISA gift card. There is no limit on the amount of rewards that can be earned during the promotion period. Final deadline for redemption is December 30, 2010.

Complete promotion details available online:
The consumer website,, has complete program details, rules and regulations as well as valuable consumer product information on ATE PremiumOne brake products.

The ATE Better Brakes With Bucks Back promotion is limited to the ATE PremiumOne Brake Rotors and Pads and ATE Original European Brake Pads. The rotors and/or pads must be installed during the promotional period to qualify. Complete redemption details for the consumer rebate and cash rewards are available at

ATE PremiumOne Disc Brake Pads feature an application-matched, OE-engineered friction formulation that helps to restore original equipment performance, reduce wheel dusting and extend pad life. The pads are designed with shims, slots and chamfered edges in order to match OE pad performance and reduce noise. For a complete installation, all pads are provided with applicable accessories such as clips, anti-noise shims, wear sensors and electrical connectors.

ATE PremiumOne disc brake rotors feature a patented RotorLife elliptical groove wear indicator that provides a quick visual reference of rotor thickness and helps identify the need for replacement. The groove also disperses dirt and water and enhances the dissipation of heat and gases to reduce brake fade and extend pad life. In addition, every ATE PremiumOne rotor is treated with MetaCote, a protective coating that not only helps prevent rust and corrosion, but also provides a clean, attractive finish. The MetaCote also cuts installation time by eliminating the need to remove the protective oil coating typically found on most rotors.

ATE is an aftermarket brand of Continental Corp., one of the world's leading brake system manufacturers and suppliers. From the introduction of the first hydraulic brake system in 1926 to the development of the first antilock braking system prototype in 1967, the ATE brand has a rich history of innovation and experience in the design and production of advanced brake system technologies.

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